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The Power of Virtual Events: Harnessing Webinars to Grow Your Brand

Published: April 17, 2023; Author: Julia Sonrisa

 April 23, 2023 until Nov 26, 2023 (on Sun)   07:00 AM-09:00 AM EST
The Power of Virtual Events: Harnessing Webinars to Grow Your Brand


  • In today’s digital age, virtual events like webinars have become an increasingly popular way for businesses to connect with their audience, share their expertise, and generate leads. But with so many organizations competing for attention online, how can you make your webinars stand out?
  • This workshop will explore the best practices and strategies for creating effective webinars that not only engage your audience but also help you grow your brand and generate leads. From choosing the right topic to promoting your webinar and following up with attendees, we’ll cover every aspect of hosting a successful virtual event.
  • Whether you’re new to webinars or looking to take your virtual events to the next level, this workshop will provide you with the insights and tools you need to succeed.

Topics that will be covered:

  • Identifying your target audience and choosing the right topic
  • Creating compelling webinar content and visuals
  • Promoting your webinar through various channels (email, social media, paid advertising, etc.)
  • Maximizing attendance and engagement during your webinar
  • Nurturing leads after your webinar and turning them into customers
  • Measuring the success of your webinar and using insights to improve future events

Who should attend:

This workshop is designed for business owners, marketers, and anyone interested in using webinars to grow their brand and generate leads. Whether you’re just starting out or have experience hosting virtual events, you’ll benefit from the insights and best practices shared in this workshop.


This workshop can be tailored to meet your specific needs but generally runs for 2-4 hours.


  • By the end of this workshop, attendees will have a better understanding of how to create and host successful
  • webinars that engage their audience, grow their brand, and generate leads. They will also have the tools and
  • insights needed to measure the success of their virtual events and use data to improve future webinars.

Time: 7:00 AM — 9:00 AM EST



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