Join us for the 4th workshop in our engaging startup series! This session focuses on effective marketing strategies and how to acquire your first customers.

Agenda:

• Guest Introductions (10 mins): Learn from the guest speakers about the critical role of marketing in the success of early-stage startups.
• Guest Presentations (25 mins): Gain insights from our guest speakers on startup marketing strategies and key customer acquisition channels.
• Breakout Session (30-45 mins): Participate in interactive workshops to define your target customer personas and brainstorm innovative marketing strategies. Hear
• success stories from local startups about their early marketing wins and valuable
• Q&A and Networking (15 mins): Engage in discussions and network with fellow entrepreneurs.

Why Attend?

• Understand the importance of marketing for early-stage startups.
• Learn effective strategies for reaching and acquiring your first customers.
• Get hands-on experience in defining customer personas and crafting marketing strategies.
• Network with marketing experts and other startup founders.

Don’t miss this opportunity to build a strong marketing foundation for your startup!

Register now to secure your spot and enhance your startup’s marketing potential!

Citi Medina

Citi Medina is the visionary founder and CEO of Equal Space, a groundbreaking share space and incubator facility that catalyzes for multicultural business owners to equip them with resources, programming, and a powerful network. Headquartered out of Newark, New Jersey, Equal Space stands as a testament to Medina’s tireless advocacy for diversity and inclusion, offering a nurturing environment for founders of color, LGBTIA+ startups, and women-led ventures.

Medina brings over a decade of expertise in design, strategy, and entrepreneurship to the forefront of his endeavors. His journey began with the creation of MEDINA = CITI, a pioneering design collective whose work has been featured in campaigns such as “Yes, Newark” (a creative campaign for the Amazon HQ2 bid) and PepsiCo’s Kickstart (a sub-brand of Mountain Dew). Most recently, Medina led the creative direction of campaigns for Nely Galan’s New York Times best-selling book, Self Made. Medina was also the creative lead for the branding of BRAVA Investments.

A sought-after speaker, Medina has graced prestigious stages and programs, including The School of The New York Times, BET, The Mayor’s Fund to Advance New York City, Newark Venture Partners, Forbes, VOICES at CES, the Women’s Empowerment Summit, and more. Medina brings his expertise in entrepreneurship, design, and strategy to Rutgers University as a visiting professor. His impactful TEDx Talk, “Just a Boy From Brooklyn,” resonates across diverse audiences, and has earned recognition from esteemed platforms such as the Small Business Administration and Rev. Jesse Jackson’s Rainbow Push Coalition.

Medina’s dedication to community upliftment is further evidenced by his strategic collaborations with organizations like the Hispanic Chamber of Commerce, the New Jersey Institute of Technology, and the NJLGBT Chamber of Commerce. He also lends his expertise to various advisory boards and startups, including Digital Undivided (powered by Prudential), Project Re-neighbor, and Middlesex Grants, catalyzing positive change within the Newark community and beyond.

Driven by a profound belief in the transformative power of entrepreneurship, Medina remains steadfast in his mission to empower the next generation of innovators and continues to work towards a future where diversity and innovation converge to redefine the entrepreneurial landscape.

About Abi Odugbesan

Abi Odugbesan is the Founder and CEO of SplitEV, an innovative company revolutionizing the electric vehicle (EV) charging landscape by leveraging private charging infrastructure. With a deep passion for sustainability and community engagement, Abi has led SplitEV to become a key player in the EV industry, providing convenient and efficient charging solutions while driving economic growth for property owners.

Abi is also the founder of Ilera, a technology solutions company focused on creating impactful and scalable tech products. With over 10 years of experience in technology and entrepreneurship, Abi has a track record of building successful startups and leading them to market success. His expertise spans product development, strategic planning, and business growth, which has been instrumental in shaping the vision and direction of his ventures.

Throughout his career, Abi has demonstrated exceptional leadership and innovation, consistently driving projects from conception to completion. He has a strong background in launching and scaling tech startups, and his hands-on approach has earned him a reputation for delivering results and fostering innovation.

Location: Equal Space at 550 Broad St

Time: 6:30-8:00 pm EDT

Free!

Registration