Seminar Developing a Marketing Strategy
The goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use.
During this course, you will:
- Define the “why” behind why you are in business
- Map out your customer using a customer persona
- Develop your unique value proposition (UVP)
- Write and deliver an elevator pitch
- Understand the value and role of digital marketing in a business strategy
This course is the first module in the NYC Department of Small Business Services (SBS) six-module Digital Marketing series. It is followed by the second module, “Creating Content Your Customers Value.”
Time: 1:00-3:00 pm EDT
Free!
