Online-lecture “Building A Clothing Brand Series: Session 1”
Gain the knowledge to build the best clothing brand you can.
Whether you’re looking to start a tee shirt line or a full-blown designer brand, this is your opportunity to learn step-by-step how to do it right.
Rob Norman, the speaker of this series is a 20+ year fashion industry veteran. He has designed for the likes of Asics, Nautica, Sean John, and Kohl’s just to name a few, and developed a host of brands.
For the past 12 years, he has served as a professor at the Fashion Institute of Technology where he wrote the course “The Business of Building a fashion brand”. This was based on his successful YouTube series called Making the Brand.
Session 1: The Development
Join us for this 90-minute lecture as we cover all the initial steps that come with creating your line.
- What’s your brands concept or USP (Unique Selling Point)
- What’s in a brands name
- Trademarking
- Figuring out your target market
- Understanding your competitive landscape
- What is your brands identity
They’ll also be time for a Q&A to further answer any question related to what was discussed in this session.
Session 2: The Product — will take place the following week same time.
Time: 6:00-7:30 pm EDT
Free!
