Webinar “Gamification in Fintech: From Boosting Engagement to Becoming a Lovemark”
Finance doesn’t have to be boring!
The financial world is often perceived as intimidating or even boring, and many banking apps — let’s be honest — are typically not very engaging. On one hand, we might ask:
What could be more engaging than managing your own money?
On January 28th, we will hold the session “Gamification in Fintech: From Boosting Engagement to Becoming a Lovemark” to explore how gamification impacts real product goals, like retention, feature adoption, transaction frequency, loyalty, and more.
Wherever you are, here’s when to join:
- 12:00 PM EST (New York, Toronto | GMT-4)
- 5:00 PM BST (London | GMT+1)
- 6:00 PM CEST (Berlin | GMT+2)
Using real examples from mobile banking, investing, and insurance, we’ll show how to:
- influence user behavior without dark patterns
- increase feature penetration without pushing users
- build emotional attachment without making the product childish
- Use gamification elements grounded in behavioral science
You will learn:
- Player archetypes and how they map to real users
- Gamification mechanics that drive top-of-wallet status, product discovery, and long-term retention
- Gamification for financial literacy, social impact, and community belonging
- How successful fintechs use gamification as a part of their product strategy
Who should attend?
- Product Managers in fintech, banking, and financial platforms
- UX / CX designers working on complex products
- Founders building consumer or B2B fintech solutions
- Innovation, growth, and digital teams in banks and credit unions
- ...and anyone working on financial products!
Leading the session: Andriy Gubynskyi
- CX/UX Consultant, EBRD Star Venture Program Mentor, MBA
- Visiting Lecturer in CX & Innovation Management
- CEO at Craft Innovations
Andriy specializes in the banking and fintech sectors, assisting product teams with user research to empower their strategy and product development.
We’ll wrap things up with a live FAQ at the end of the session — you’re more than welcome to bring your questions. It’s a great chance to get input not just on gamification, but also on your trickiest product challenges. So come prepared!
Time: 12:00 pm EST
Free!
