We’re constantly reminded that storytelling is the magic that makes insights stand out and spark change for our clients. Yet when the crunch happens, how much as an industry are we truly leaning into storytelling gold dust? And how much are we falling back into the research reporting habits of old?

Join Juliet Woods, Storytelling Lead at Truth for a webinar as we share our principles of storytelling, and simple tools to empower us to upgrade from reports to stories. We’ll also be joined by Mathilde Beljaarts, Superior Proposition Insights Leader at Philips Personal Health to dig into the impact of brilliant stories and the client-side barriers to crafting stories from insights.

Time: 4:30-5:30 am EST

Free!

Registration