Join us for an insightful webinar on the evolving role of disruptive technologies, specifically ChatGPT, in crisis communication. As businesses face increasing uncertainty, new tools like ChatGPT offer both opportunities and challenges for communicating during crises. In this webinar, we will explore how ChatGPT can enhance your organization’s ability to communicate during crises, as well as examine the potential risks involved. The presentation incorporates a case study involving an organization that was adversely impacted when using ChatGPT to communicate during a crisis.

Key Takeaways:

• Understanding the role of ChatGPT in crisis communication
• Assessing the risks associated with using ChatGPT in crisis communication

Who Should Attend?

Corporate communication professionals, crisis managers, PR specialists, and business leaders are interested in the impact of AI on communication strategies.

Biography of Daniel Laufer

Dr. Daniel Laufer, PhD, MBA, is an Associate Professor of Marketing at Victoria University of Wellington, specializing in Crisis Management. With a research focus on crisis communication, Dr. Laufer is recognized as a leading scholar in this field. His work has been published in top academic and managerial journals, and he frequently contributes to major global media outlets like CNN, The Economist, and The Wall Street Journal. Before academia, he held management roles at KPMG and PwC in the U.S. Dr. Laufer has also taught at renowned business schools worldwide and continues to engage with both industry and government on Crisis Communication.

Time: 4:00-5:00 am EST

Free!

Registration