Webinar “Global Marketing in a post-modern changing world”
How similar are consumers globally? We will begin with a review of the four elements that constitute a firm’s marketing mix, before moving into the interesting debate of the degree of standardization and adaptation around the world. We will also touch upon social conversations with brands that consumers have and demand in terms of corporate social responsibility. With examples, we will stress that selling a product on a global scale may require that a firm vary its products from country to country to satisfy local preferences, concluding with catering to cultural differences in product attributes.
Who is this lecture open to?: Year 12 and 13 students, parents, teachers and advisers.
Time: 11:00 am — 12:00 pm EST
Free!
