Webinar "Finding the Right Audience’
For years, planners and community development professionals have been chasing around elected officials seeking buy-in on planning ideas. While this fits our default models of necessary steps, it has left many great ideas behind and the people advancing them disheartened and devalued. Searching for a solution, and choosing an alternative path for collecting support for planning efforts in the hidden network of community-based organizations that drive life in the places we live. The organizations are all around us, from the rosary society at the local Catholic Church to the builder’s association that organizes the home show each year. These volunteer, non-profit entities are sometimes formal but most often composed of people passionate about the quality of life in the community and willing to listen to those working to make things better.
Once tuned into this web of organizations, planners are finding interested audiences and powerful allies in building coalitions for positive change. While this may seem adversarial to more traditional top-down approaches, it is proving to be a natural extension of local politics most local officials need help understanding the ideas and hopes of resident populations. Early connections between planning and local organizations work out consensus-driven ideas which can put elected officials in a much more favorable position of implementing the will of the constituency. Join us to talk more about where these ideas are coming from, where they are leading, and what they mean for those working in communities across the Commonwealth.
This webinar will also outline and highlight applied research of Community Economic Development professionals that underlays the importance and effectiveness of engaging all stakeholders and shareholders in community development and planning processes. Asset-Based Community Development, the Community Capitals Framework, and Strategic Doing will be among those topics covered.
Speakers
- Jeff Raykes, AICP | Managing Principal Stuart Group
- John Turack, Extension Assistant, Community & Economic Development, Penn State Extension
Moderator — Peter Wulfhorst, Penn State Extension
AICP Credits: 1.25 ASLA Credits: 1.25
Group viewing brought to you by Lancaster County Planning.
Lancaster County Planning strives to provide educational opportunities for our planning partners — professional planners, municipalities, consultants, designers, engineers, local planning commissions, and interested citizens. In 2024, we will continue to provide an opportunity for our partners to join us at our office to view a mix of live and recorded webinars we have purchased or registered for from various sources on a variety of planning topics. Many of these programs will provide AICP CM and ASLA continuing education credits. Due to site license restrictions, we are not able to share our webinar access information with interested parties. For independent access, please contact the webinar provider directly.
For questions related to this event, please contact
Time: 12:00-1:15 pm EST
Free!
