For some time now, Valentin Gatica has been working on a concept that seeks to create an allegory between advertising and art, using advertising resources to compose the artwork. As a child of the 90s, he was always struck by the world of consumerism, mass media, advertising, and design. Since then, Valentin has been fascinated by the signs on the streets, the labels, and the psychology behind each advertisement. As a multidisciplinary artist, creating logos, brands, and products has always been a fun and exciting process for him.

To maintain the non-literal approach that he has been cultivating for several years, Valentin has created his own language inspired by symbols, fonts, and signs from various ethnic groups. By blending the captivating elements of advertising with art, he aims to merge their beautiful features and transcend their boundaries. This exploration allows Valentin to establish a unique visual dialogue that challenges conventional notions of representation and encourages viewers to interpret the artworks in their own subjective ways.

For this exhibition, Valentin has invited two artists from Argentina. Cloe Galazzo and the creative group, Citizens of Tomorrow, will be participating adding their unique perspectives to the showcase.

Location: 340 East 64th Street

Time: 6:00-8:00 pm EDT

Free!

Registration