Free activities and events in New York City

Seminar Developing a Marketing Strategy

Published: August 9, 2023; Aithor: Julia Sonrisa

The goal of this course is to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use.

During this course, you will:

• Define the “why” behind why you are in business
• Map out your customer using a customer persona
• Develop your unique value proposition (UVP)
• Write and deliver an elevator pitch
• Understand the value and role of digital marketing in a business strategy

This course is the first module in the NYC Department of Small Business Services (SBS) six-module Digital Marketing series. It is followed by the second module, “Creating Content Your Customers Value.”

Time: 1:00-3:00 pm EDT

Free!

Registration

Detailed information and discussion of the event.