Free activities and events in New York City

Webinar “Beyond the Likes: Using Analytics to Optimise Your Social Media”

Published: January 7, 2026; Aithor: Julia Sonrisa

In this webinar, we will show you how to move beyond the likes and vanity metrics and uncover the insights that can help drive real results.

Likes and shares are only part of your social media story. To truly grow your social media presence, you need to understand the information behind the data.

In this free 30-minute webinar, Amy Hobson, our Digital Marketing Trainer, will show you how to move beyond the likes and vanity metrics and uncover the insights that can help you drive real results.

We’ll cover:

• Identifying the key social media metrics that matter
• Understanding audience behaviour and engagement patterns
• Using platform insights to optimise your strategy
• Tracking return on investment and proving the impact of your campaigns
• Practical tips for making data-driven social media decisions

This webinar will give you clear, actionable steps to refine your social strategy and achieve measurable growth.

Time: 9:00 pm EST

Free!

Registration

Detailed information and discussion of the event.