Free activities and events in New York City

Webinar “Understanding the Top 3 Common Problems of Business Failure”

Published: March 11, 2025; Aithor: Julia Sonrisa

This is the first in a series of 5 webinars taking place this year; this series of engaging webinars is designed to equip business professionals with the tools and insights needed to thrive in today’s competitive landscape.

After completing the five webinars, participants will possess practical tools and insights for
avoiding common business pitfalls, strategically positioning their business, and engaging customers effectively. You will be equipped to adapt to market needs, leverage emotional intelligence in marketing, and drive your business beyond inertia to achieve sustained success.

Agenda — Webinar 1: Understanding the Top 3 Common Problems of Business Failure

• Purpose: Learn about the main reasons new businesses fail and how to prevent them to
  build a successful business.
• Goal: Gain the skills to spot and tackle common challenges that cause business failures,
  helping you build a stronger business.
• Length: 40 minutes presentation and 20 minutes questions

Webinar 2 (Apr) will be available to book from mid-February:

Webinar — Transform Your Business: Learn to Adapt and Align with What People Need

Webinar 3 (May):

Webinar — Find Your Market: How to Position Your Business for Maximum Visibility and Profit

Webinar 4 (June):

Webinar — People Buy Emotions, Not Products: Connect Better Using Emotions in Marketing

Webinar 5 (July):

Webinar — Engage Your Customers: Inspiring Action to Grow Your Business

About the Speaker:

Alessandro Calzolari is a seasoned expert in Marketing and Consumer Psychology Consulting. Consumer psychology studies why people buy things they like. Alessandro uses emotional intelligence (EQ) to improve how businesses communicate with their customers, helping to build stronger customer loyalty and engagement. He combines the latest psychological insights with effective marketing strategies, enhancing client relationships and business growth. His methods focus on truly understanding and meeting the needs and challenges of the target audience. Passionate about the power of emotional intelligence in marketing, Alessandro demonstrates how it can revolutionise marketing strategies and boost client satisfaction, turning customers into strong supporters of the brand.

Alessandro can assist you with:

• Learning what is essential to connect with your audience through marketing that they can relate to.
• Attracting higher-quality clients.
• Establishing a unique and unmatched position in your industry.

Time: 5:30-6:30 am EST

Free!

Registration

Detailed information and discussion of the event.