Published: December 3, 2024; Aithor: Julia Sonrisa
How do you communicate your sustainability efforts in an authentic way?
Is your company on a sustainability journey, but having trouble communicating how it’s becoming greener? We can help you speak to your sustainability efforts confidently, without misleading your audience.
Greenwashing is defined as “a business using advertising and public messaging to appear more climate friendly and environmentally sustainable than it really is”. This practice is becoming increasingly common (intentionally or unintentionally), and this webinar will teach you how to avoid it.
Better Futures is working with Founder of Spinning Red, Natasha Plowman, a communications director, consultant & strategist. She will take businesses through the key elements of greenwashing, the UK’s regulations, and the steps to communicate your green efforts correctly & authentically. Natasha has extensive experience in helping companies with their narrative/message development (and execution), campaign development, and their sustainability and ESG communications.
This event is sponsored by Green Business Action, a government-funded support programme for London SMEs.
Time: 1:00-2:00 am EST
Free!
Detailed information and discussion of the event.