Free activities and events in New York City

Webinar “Developing a First-Party Data Strategy for Marketing Success”

Published: September 2, 2024; Aithor: Julia Sonrisa

Can digital marketers effectively shift from third-party data reliance to a first-party data strategy?

Join us for a practical, one-hour webinar during which we will share:

• The key benefits of adopting a first-party data approach
• Common pitfalls to avoid when transitioning from third-party data
• Step-by-step instructions for implementing a private client ID system
• Essential tools and techniques for developing a robust first-party data strategy
• Considerations for ongoing management and optimization of your first-party data

Meet Your Presenters

Michael Wiegand, Director of Marketing Sciences at Wheelhouse DMG

Michael Wiegand is a seasoned digital strategy leader with over two decades of experience driving growth and innovation for some of the world’s most recognized brands. His expertise spans healthcare, education, and corporate industries, where he has spearheaded initiatives such as developing data-driven marketing strategies, implementing enterprise-level CRM systems, and optimizing digital experiences for multi-location organizations. Michael’s work in healthcare includes leading projects to enhance patient engagement through personalized content strategies and integrating complex digital ecosystems for HIPAA-compliant platforms.

About Wheelhouse DMG

Wheelhouse DMG is a sought-after digital marketing agency based in Seattle, WA. The agency has worked with some of the world’s most innovative healthcare and medical device brands for over a decade, consistently delivering exceptional business value through a combination of deep healthcare marketing expertise, purpose-built technology, and creative capabilities. To put it more plainly, Wheelhouse helps brands thrive by solving their toughest digital challenges.

Time: 12:00-1:00 pm EST

Free!

Registration

Detailed information and discussion of the event.