Free activities and events in New York City

Webinar “How to choose the right eCommerce path for you”

Published: May 13, 2026; Aithor: Julia Sonrisa

A free webinar for individuals and arts organisations who want to explore ways to generate income online and understand the practical steps.

Finding the right way to sell online can feel confusing, especially with so many platforms, tools, and options available. This one-hour webinar will help artists and cultural organisations understand the key things to consider when choosing an online income stream that suits your goals, capacity, and audiences.

Led by Katherine Brown, Tech Champion for eCommerce, the session will break things down into clear, easy steps and help you work out which digital approach could be the best fit for your work or organisation.

By the end of the webinar, you will:

• Understand what e-commerce is and how it can help you generate income

• Explore different ways to sell online and what each option involves

• Learn the simple equation that sits behind all successful online sales

What level is it?

Beginner — No previous experience with eCommerce or online selling is required. If you’re already selling online, you’ll still find the session helpful — as a refresher, or simply to gather some fresh ideas.

Accessibility

Live captions and BSL interpretation will be available. Slides will be shared in advance. You can join/leave freely and choose how to participate.
Need support registering or accessing the event? Email us at digitalnetwork@artscouncil.org.uk. Please give at least 10 days’ notice for access requests.

What type of webinar is it?

An instructional session with slides, Q&A, and chat interaction, hosted on Zoom.

Who can attend?

Free for those working with or for publicly funded arts and cultural organisations, or anyone eligible for Arts Council England funding, including artists, creatives, and freelancers.

One-to-one support

Our Tech Champions can help you learn new skills, fix problems, or grow your audience. They offer bespoke, one-to-one support in areas such as strategy, websites, ticketing, data capture and analysis, social media, and improving the accessibility of your online content. Available to those eligible for Arts Council England funding. Use our online contact form to get started.

Can’t make it?

No worries! Our webinar recordings are added to our website regularly. Sign up for our newsletter or visit the Knowledge Hub for new webinars and past recordings.

Privacy

We may share your name, job title, and organisation with participants and partners. Contact details are only shared if you opt in. See Arts Council England’s privacy notice for details.

Time: 5:00 am EST

Free!

Registration

Detailed information and discussion of the event.