Free activities and events in New York City

Webinar “Why Customers Don’t Choose You (and What to Do About It)”

Published: April 22, 2026; Aithor: Julia Sonrisa

How to influence decisions and convert more of the right business. With Presenter Nicole O’Sullivan at Birdseye Consulting.

This session will explore what’s actually happening between enquiry and decision, and where businesses unintentionally lose opportunities, even when there is genuine interest.

The goal is to help participants shift from:

• Responding to enquiries → influencing decisions
• Talking about their product → positioning outcomes
• Waiting for customers to decide → guiding them with clarity

The Webinar will cover

• Understanding Buyer Behaviour
• Positioning for Impact (Beyond Features)
• Commercial Conversations
• Follow-Up That Converts
• Handling Price & Perceived Value
• Practical Takeaways

This BEV webinar series is part of the Regional Business Events Program supported by the Victorian Government to upskill regional businesses and elevate their ability to attract and service national business events.

Time: 10:00 pm EST

Free!

Registration

Detailed information and discussion of the event.