Free activities and events in New York City


Lecture “Traditionalists Beware: How Hautlence Built an Independent Brand”

Published: October 4, 2025; Aithor: Julia Sonrisa

When: October 6, 2025
Where: The General Society Library

Address: 20 West 44th Street, New York, NY 10036, United States

Phone: +1 212-921-1767

Web: https://generalsociety.org/?page_id=103

In 2004, Hautlence emerged in Neuchâtel with a bold vision: to redefine how time is displayed.

At the October 2025 lecture of the Horological Society of New York (HSNY), Hautlence Founder & Chairman Guillaume Tetu, and Global Brand Manager Cedric Joos will provide a behind-the-scenes look at building an independent brand during the renaissance of modern watchmaking.

Prepare to dive deep into the full process, from designing, prototyping, and bringing to market innovative and never-before-seen complications. The HL2 with its rotating escapement, the groundbreaking Sphere, the recently released Retrovision ’85 (the famous robot watch), and Helix will be just a few highlights of the evening. Tetu and Joos will conclude the lecture with a few words on what will be coming next for the young and innovative brand.

Doors open at 5:30 PM ET, lecture to begin at 6 PM ET. RSVP is required.

The lecture video will be available to members immediately, and to the general public following a two-month delay.

Free!

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