Published: April 25, 2024; Aithor: Julia Sonrisa
Address: 310 E Kingsbridge Rd, The Bronx, NY 10458, United States
Phone: +1 718-579-4244
“Air” takes us back to 1984, a pivotal year for Nike, as they struggled to establish themselves in the basketball shoe market. Sonny Vaccaro, a marketing executive at Nike, recognizes the immense talent and potential of a young Michael Jordan. Despite doubts and opposition, Sonny embarks on a mission to secure a partnership with Jordan, believing it could revolutionize both Nike and the game of basketball.
The film delves into the high-stakes negotiations and the unwavering belief that fueled this historic collaboration. It explores the challenges faced by Sonny and the Nike team as they strive to convince Jordan and his family of their vision.
Time: 2:30-5:00 pm EST
Free!
Detailed information and discussion of the event.